Whoever Tells the Best Story Wins

oleh Annette Simmons

Penerbit - AMACOM

Kategori - Pengurusan dan Perniagaan

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

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