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Whoever Tells the Best Story Wins

by Annette Simmons

Publisher - AMACOM

Category My Siswa Place - Finances/Business Management eLib eBook Portal

From Apps:

    My Siswa Place - Finances/Business Management

- Business & Management

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

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