Synergy Beyond Boundary: Application of Standard on Corporate Branding

by Shaharul Sadri Alwi, Leow Chee Seng, Vincent Leong Wing Sum, Siti Mariam Mohd Din

Publisher - Humanology Sdn Bhd

Category - Finance & Investments

A lot of people have limited knowledge about “Standards” or the “ISO”. As a result, they do not understand why the standard is needed and the benefits of standard for the country and their business. This book, Synergy Beyond Boundary, gives a quick understanding of the standards in Malaysia. With mastery of the development of the standard, the industry can apply the right strategy to use standards in their organisation to be the brand for the organisation.

The book starts with the introduction of international standards. In this module, you will understand the evaluation of standards internationally. Then, you will know the relationship between the development of international standards and the standards in Malaysia. Then, you will know how the department of standard Malaysia (SM) was initiated and the direction of the department in this module.

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