The Ultimate Copywriting Guide for Beginners to Advanced
oleh Neil Hoechlin
Penerbit - JNR Publishing
Kategori - Pengurusan dan Perniagaan
YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK
This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now!This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive!An effective sales-letter that gets the result is just ticking checkboxes in the prospects mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!Heres a preview of what youll learn in this book:Website Product CopywritingBlog Posts CopywritingThe 4Us FormulaThe Aida FormulaLanding Page CopywritingWhat Makes A Good Landing Page?Call-To-Action CopyEmail MarketingCrafting An Effective Email Marketing CopySales LetterSales Page CopywritingKeep It Laid-BackValuing Your Customers And Your Product And Services Show Through In A Hundred Subtle WaysUnderstanding Your ProspectsThe Ideal CustomerTheir Pains And StrugglesThe Sales Letter StructureHeadline EssentialsTypes Of HeadlinesBulletsSubheadings/Sub-HeadlineSome Common Ways To Create An Engaging SubheadingUsp Versus EspUsp Or Unique Selling PropositionCrafting A Value PropositionEstablishing Your Areas Of DifferenceStory Driven CopywritingHelp The Reader Picture And FeelCall To Action (Cta)Managing ObjectionsReviewsThe GuaranteeFaqsPostscripts (P.S)Great Reasons Why You Should BuySubheadingsAd ErrorsPriceOrder OptionsLegibilityMore InformationFree-ItemsCopywriting Mistakes To AvoidTrying To Sell Before First Giving ValueSounding Too FormalWasting Your Readers TimeMake A Claim Without ProofAttempting To Sell To EveryoneDo Not Begin At The StartBe FlexibleLeave Out Needless WordsDiscuss Your Prospects IssuesSwipe FilesThe Better Letter Checklist:Finishing UpDownload your copy now!
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